membership

Review: Fusion

Fusion
by Nelson Searcy with Jennifer Dykes Henson

How many first-time guests enter your church, never to return? How are we valuing these gifts from God, these opportunities to share Jesus? In this book, Searcy shows his method for turning a first-time visitor into a second-time-visitor into a regular visitor into a member. He gives the specifics of his congregation’s approach, explains the reasoning behind it, and how to get such a program started. He walks through how to engineer positive first impressions, generate a willingness to be contacted, and how to help ensure that visitors join the community of the congregation. The book includes a helpful appendix that summarizes the various resources found in the book.

The book offers exactly what it says it offers: a method of follow-up that’s pretty good. Searcy backs up his reasoning well with various surveys and shows so many good examples, I feel I could replicate his method fairly accurately. His approach is very seeker-friendly, for better or worse. It has nothing to do with what a church teaches or what a congregation’s creed is; all he’s interested in here is getting visitors to come back. (more…)

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